MKTG 303: Principles of Marketing

MKTG 303-K02: Principles of Marketing
(Fall 2022)

05:00 PM to 07:40 PM M

View in the schedule of classes

Section Information for Fall 2022

MKTG 303 - K02: Principles of Marketing

Course Description

MKTG 303 examines marketing principles and practices for analyzing, creating, delivering, capturing, and communicating value to customers. Focuses on managing customer relationships using market-driven strategies, particularly segmentation, targeting, and positioning. The role of customer satisfaction in achieving organizational objectives and ethical decision making in a global economy are also emphasized.

This course relies upon lectures and marketing case discussions. During the case discussions students will assume instructors, and will facilitate discussions. The learning from the assigned term project named ‘Your Marketing Plan’ will give students weapons that practical marketing managers may need.

MKTG 303 Student Learning Outcomes

Upon completion of this course, students will be able to:

  1. Describe the meaning of the basic marketing terminology.
  2. Establish a marketing strategy based on the understanding of strategic marketing planning processes.
  3. Describe competitive, economic, political, legal, regulatory, technological, and sociological forces in the marketing environment.
  4. Select target markets and design the marketing mixes to satisfy needs of customers in the target markets.
  5. Segment consumer markets by utilizing segmentation variables such as demographic variables, geographic variables, psychographic variables, and behavioristic variables.

I will manage this course utilizing action learning approaches (e.g., case discussions, role-plays, and the flipped classes) in addition to the traditional lecture-based teaching method.

Successful action learning requires major investments in time and efforts. Students need to prepare case discussions. Students should think over assigned cases and be prepared to contribute in the case discussions.

Course Information from the University Catalog

Credits: 3

Examines marketing principles and practices for analyzing, creating, delivering, capturing, and communicating value to customers. Focuses on managing customer relationships using market-driven strategies, particularly segmentation, targeting, and positioning. The role of customer satisfaction in achieving organizational objectives and ethical decision making in a global economy are also emphasized. Notes: Students cannot receive credit for both MKTG 301 and MKTG 303. School of Business students will not be permitted to make more than three attempts to achieve a C or higher in MKTG 303. The third attempt requires School of Business academic advisor approval. Those who do not successfully complete this course within three attempts will be terminated from their major and will not be eligible to receive a degree from the School of Business. For more information about this, see the "Termination from the Major" section under Academic Policies. Limited to two attempts.
Registration Restrictions:

Students with a class of Freshman may not enroll.

Non-Degree level students may not enroll.

Students with the terminated from BU major attribute may not enroll.

Schedule Type: Lecture
Grading:
This course is graded on the Undergraduate Regular scale.

The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.