05:00 PM to 07:40 PM M
Mason Korea (119 Songdomunhwa-ro, Yeonsu-gu, Incheon, Korea) G209
View in the schedule of classes
Section Information for Spring 2023
MKTG 303 K01 examines marketing principles and practices for analyzing, creating, delivering, capturing, and communicating value to customers. Focuses on managing customer relationships using market-driven strategies, particularly segmentation, targeting, and positioning. The role of customer satisfaction in achieving organizational goals and ethical decision making in a global economy are also emphasized. This course relies upon lectures and marketing case discussions. During the case discussions students will assume instructors, and will facilitate discussions. The learning from the assigned term project named ‘Your Marketing Plan’ will give students weapons that practical marketing managers may need.
Course objective is to provide students the capability to:
I will manage this course utilizing experiential and action learning approaches (e.g., case discussions, role-plays, and the flipped classes) in addition to the traditional lecture-based teaching method. Successful action learning requires major investments in time and efforts. Students need to prepare case discussions. Students should think over assigned cases and be prepared to contribute in the case discussions.
Students with a class of Freshman may not enroll.
Non-Degree level students may not enroll.
Students with the terminated from BU major attribute may not enroll.
The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.