MKTG 303: Principles of Marketing
MKTG 303-K02: Principles of Marketing
(Fall 2023)
10:30 AM to 11:45 AM MW
Mason Korea (119 Songdomunhwa-ro, Yeonsu-gu, Incheon, Korea) G301
Section Information for Fall 2023
Course Description
MKTG 303 K02 examines marketing principles and practices for analyzing, creating, delivering, capturing, and communicating value to customers. Focuses on managing customer relationships using market-driven strategies, particularly segmentation, targeting, and positioning. The role of customer satisfaction in achieving organizational objectives and ethical decision making in a global economy are also emphasized.
This course relies upon lectures and marketing case discussions. During the case discussions students will assume instructors, and will facilitate discussions. The learning from the assigned term project named ‘Your Marketing Plan’ will give students weapons that practical marketing managers may need.
Course Information from the University Catalog
Credits: 3
Students with a class of Freshman may not enroll.
Non-Degree level students may not enroll.
Students with the terminated from BU major attribute may not enroll.
This course is graded on the Undergraduate Regular scale.
The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.