MKTG 312: Consumer Behavior
MKTG 312-K01: Consumer Behavior
02:00 PM to 04:40 PM M
View in the schedule of classes
Course Information from the University Catalog
Marketing strategy implications of internal and external influences on consumer decision making, purchase, and consumption behaviors. Emphasizes demographics, lifestyle, situation, perception, learning, and attitude formation and change, focusing on customer segmentation, satisfaction and loyalty. A third attempt will require academic advisor approval. Limited to two attempts.
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