MKTG 312: Consumer Behavior

MKTG 312-K01: Consumer Behavior
(Spring 2023)

02:00 PM to 04:40 PM M

Mason Korea (119 Songdomunhwa-ro, Yeonsu-gu, Incheon, Korea) G305

View in the schedule of classes

Section Information for Spring 2023

Welcome to Consumer Behavior: where shopping meets psychology!

This undergraduate course is an eye-opening journey into the world of why we buy what we buy. You'll learn to think like a marketer and a shopper at the same time, as you delve into the mysterious mind of the modern consumer and how we scientifically study it.

You'll discover the key factors that influence our buying decisions, from advertising and social media to our own emotions and values. You'll explore the latest research methodologies and theories in consumer behavior, and get hands-on experience with real-world data-driven projects.

By the end of the course, you'll be a pro at measuring, predicting and understanding consumer behavior, and you'll have all the tools you need to craft effective market research and understand why some products fly off the shelves while others gather dust.

So, whether you're interested in marketing, psychology, or just want to understand why you can't resist a good sale, this course is for you.

Get ready for a wild ride into the world of Consumer Behavior - it's like shopping, but with a brain!

Course Information from the University Catalog

Credits: 3

Marketing strategy implications of internal and external influences on consumer decision making, purchase, and consumption behaviors. Emphasizes demographics, lifestyle, situation, perception, learning, and attitude formation and change, focusing on customer segmentation, satisfaction and loyalty. A third attempt will require academic advisor approval. Limited to two attempts.
Registration Restrictions:

Required Prerequisites: (MKTG 301C or L301) or MKTG 303C, L303 or 303XS.
C Requires minimum grade of C.
XS Requires minimum grade of XS.

Students with a class of Freshman may not enroll.

Non-Degree level students may not enroll.

Students with the Ineligible to take MKTG crses or terminated from BU major attributes may not enroll.

Schedule Type: Lecture
This course is graded on the Undergraduate Regular scale.

The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.