[Meet a student] Sua Jang

Why did you choose your major and how did Mason help you?            

The goal of my life is to exert a healthy influence on others. Before entering Mason, I used to think abstractly about my goals and longed for concrete ways to achieve them. I especially found the enormous mutual impact of companies and consumers very interesting. George Mason's management program has helped strengthen two key skills: analytical tendency and flexibility so that I can achieve my goals. As for analytical propensity, I learned how to effectively collect information through essay assignments. Obtaining my professors’ feedback during office hours also led me to analyze the cause of failure and think strategically. Their feedback was very motivating, which taught me effective ways to motivate others. Next, the diverse nature of GMUK allows one to communicate with people from various cultures and welcome various thoughts. Learning how to be flexible has been useful when mediating between different people during group projects and presentations. To sum up, I did my research and stayed intellectually curious. This process has contributed to the birth of the following specific goal: capturing value that consumers have not yet realized and informing them of it, and allowing them to enjoy the value as they wish.

What is something you learned in a business class that really surprised you and/or changed your perspective?

Based on the classes I have taken so far, I have learned that skills are needed in all areas, including marketing and management, which are considered innovation. This means collecting data on each customer's preferences and providing them with customized services. In this case,  I have come to question the need for the rest of the workforce other than those who create the necessary technology. I think it's more important to create a brand than to promote it. It may take longer than the outcome of incorporating all new technologies, but both purchases and sales happen between ‘people.’