George Mason University Korea’s Industry-Academic Cooperation Foundation (IUCF) recently hosted 'LINKED SOLVED,' a youth entrepreneurship program that ran from September 13 to November 15. The initiative aimed to help students develop and implement business ideas that address social issues. Around ten students formed six teams to participate, presenting their concepts and competing for recognition.
The program’s first-place winner, Ashley (Ji Yoon) Wooh (Business, ’26) proposed ‘Seoul Tayo,’ a transportation platform designed to make commuting between Seoul and the Mason Korea campus more efficient and convenient. The service allows students to book seats online for specific dates or check in on-site for a safe and comfortable commute.
Second place went to Ayeong Jun (Business, ’26) and Jiyoon Jeong (Business, ’27), who created ‘SWIG,’ a messaging app tailored for international students. The app provides a small group chat space where users can engage in authentic conversations, fostering meaningful connections and emotional support. The team envisions the platform growing into a tool that promotes deep empathy and genuine relationships.
Through their participation, the students not only refined their ideas but also nurtured their passion for entrepreneurship. In late November, they attended a special lecture at Seoul’s Heyground, where they learned business strategies and insights from seasoned entrepreneurs. Notably, three teams from the program plan to compete in the 2024 KT&G Asian Students Venture Forum (ASVF), offering them an opportunity to showcase their ideas on a global stage and engage with other young entrepreneurs worldwide.
The students’ business models aimed to go beyond profit generation by incorporating social values and creating sustainable structures. While the entrepreneurial process posed challenges, their dedication and conviction enabled them to overcome obstacles. Ashley (Ji Yoon) Wooh shared that while drafting business plans, she encountered differences between U.S. and Korean practices, which were initially difficult but ultimately rewarding. Ayeong Jun emphasized their shared vision, saying, “We want to change the world with our unique perspective as students.”
Dr. Wangjung Lee, a professor at Mason Korea’s IUCF, mentored the students throughout the program. He praised their creativity and commitment, stating, “Their passion and ingenuity are inspiring. Challenges lead to change, and change opens doors to opportunities. I believe our students are doing remarkably well.” The students, in turn, expressed their gratitude, noting that the professor’s unwavering support kept them grounded and focused.
More than just an entrepreneurship program, 'LINKED SOLVED' demonstrated how young individuals can believe in their potential and create meaningful change in society. The participants viewed their efforts not as mere resume-building but as a chance to bring their life aspirations and values to fruition. With confidence and determination, they expressed hope that this challenge would serve as a foundation for future growth and success.
December 11, 2024