Philips X Mason Korea: G.R.E.A.T Challenge
Wednesday, October 25, 2023 12:00 PM KST
RSVP NOW CLOSED
Mason Korea and GMU Alumni Association's Korea Chapter are presenting "GMU Korea Relational Engagement of Alumni Teams (G.R.E.A.T) Challenge!
- Background
Korean consumers are leading mega beauty trends with their sophisticated tastes and openness for new trend, which are a great inspiration for across the Asia. As global leading brand for personal care, Philips aim to develop the innovation in beauty category that can enhance people’s self care in beauty category.
- Key Task
Propose new proposition for Korea beauty among Hair Care, Hair Removal and Skincare device (choose 1 area.) The target audience are 18-35 young consumers both male / female / others
- Scope
- Research on emerging market leading trend for next 3-5 years
- Propose new proposition for beauty device in Hair Care or Hair Removal or Skin Care with clear rationale
- Use reference images for visualization
- Prizes
1st Place: 500,000 KRW with Philips Korea Merchandise
2nd Place: 300,000 KRW with Philips Korea Merchandise
3rd Place: 200,000 KRW with Philips Korea Merchandise
- Important Dates
- 12pm Friday, October 13 - Information Session by Philips Korea (G105)
- Thursday, November 16 - Presentation & Awards Ceremony at Philips Korea (Transportation provided)
Contact mkdsp@gmu.edu for any further questions.
