Danielle Swanepoel

Executive Director of International Relations and Strategic Initiatives

At George Mason University Korea, she leads internationalization strategies that strengthen faculty, student, and institutional growth, with a focus on enhancing global reputation and advancing institutional excellence. Prior to Mason Korea, she served as Executive Dean of Academics at SolBridge International School of Business, where she also contributed to accreditation and quality assurance, international relations, academic planning, and program development. She was instrumental in SolBridge’s internationalization and accreditation efforts, helping the university achieve recognition in QS and THE global rankings, including a top ranking in internationalization in Korea. Alongside her administrative leadership, she taught courses in Business Ethics and CSR, Critical Thinking, Speech and Debate, and Global Leadership, and served as the Debate Coach for several years.

Selected Publications

Swanepoel, D., and Corks, D. (2024). “Artificial Intelligence: Tie-Breaking in AI Decision-Making”. In: Science and Engineering Ethics. 30 (2). 11.

Han, C.M., Nam, H., and Swanepoel, D. (2023). “Perceived Brand Localness of Foreign Brands and its Impacts on Brand Trust and Purchase Intentions in Developing Countries in Asia: A Social Identity Theory Perspective”. In: International Market Review. 40 (6). 1297 - 1324.

Swanepoel, D. (2023). “An Intergenerational Justice Approach to Technological Unemployment”. In: Asian Journal of Business Ethics. 12 (2). 239 - 256.

Swanepoel, D. (2021). “The Possibility of Deliberate Norm-Adherence in AI”. In: Ethics and Information Technology. 23 (2). 157 - 163.

Swanepoel, D. (2021). “Does Artificial Intelligence have Agency?”. In: The Mind-Technology Problem: Investigating Minds, Selves, and 21st Century Artefacts.

Expanded Publication List

Tuyon, J., Huang, C.H., and Swanepoel, D. (2024). “The Zomato Dilemma: A Realistic Growth Trajectory and Share Price Fair Valuation?”. In: Emerald Emerging Markets Case Studies. 14 (1). 1 - 32

Nam,H., Han, C.M., and Swanepoel, D. (2022). “Employing a Social Identity Theory Perspective on Examining the Impact of Perceived Localness of Foreign Brands with Philippine Consumers”. In: International Business Journal. 33 (3). 101 - 131.

Simpson, Z., Bester, J., Swanepoel, D., and Westman, C. (2018). “Ethical Demand and First-year Civil Engineering Study: Applying Virtue Ethics. In: Journal of Professional Issues in Engineering Education and Practice. 144 (3).

Swanepoel, D. (2016). “Bifactualism: A New Physicalist Response to the Knowledge Argument”. In: Journal of Consciousness Studies. 23 (3-4). 166 - 190.

Education

She holds a Ph.D. in Philosophy with a specialization in Ethics from the University of Johannesburg, and her research interests span AI and machine ethics, technology ethics, business ethics, and CSR.