Gyu Tag Lee

Gyu Tag Lee

Gyu Tag Lee

Associate Professor

Cultural Studies, Media Criticism, Music Industry, Music Criticism, History of American Popular Music, K-Pop, Hallyu, Media and Society, etc.

Gyu Tag Lee received his bachelor’s in English language and literature from Seoul National University, South Korea. After completing his three-year military service in the Republic of Korea Air Force, he received his master’s in communication from Seoul National University. In 2013, he earned his doctorate in Cultural Studies from George Mason University. Since 2014, he has been teaching at George Mason University-Korea.

He is an expert of popular music, media studies, globalization of culture, and especially, K-Pop. He has been writing books and articles about K-Pop, popular music and Hallyu for a number of on- and off-line media, and is a committee member of Korean Music Awards. Additionally, he has been interviewed by a number of Korean domestic and international media such as Netflix's documentary Explained, EBS's public lecture Class e, Wall Street Journal, Joong-Ang Ilbo, Chosun Ilbo, KBS, MBC, SBS, etc.

You can see Korean bio한국어 프로필 in the 'Web Sites' section on the right.

Current Research

K-Pop, Music Industry, East Asian Cultural Convergence, Media Criticism

Selected Publications

Lee, Gyu Tag (2021). New Generation Dance Music: The Beginning of K-Pop and J-Pop's Influence. In Seok-kyeong Hong and Dal Yong Jin (Eds.), Transnational Convergence of East Asian Pop Culture (pp. 75-95). New York: Routledge.

Lee, Gyu Tag (2020). K-Pop in Conflict: Between Local and Global Music갈등하는 케이, 팝: 한국적인 동시에 세계적인 음악 (in Korean). Seoul: Three Chairs.

Lee, Gyu Tag (2019). Faraway, So Close: Produce 48 and the Cultural-Industrial Collaboration between K-Pop and J-Pop. Korean Journal of Popular Music, 24, 251-288.

Lee, Gyu Tag, Jung, Young-ah and Kim Dae Young (2017). Cultural Transnational Activities: The Consumption of Transnational Media. In Transnational Communities in the Smartphone Age: The Korean Community in the Nation’s Capital (pp. ). Lanham: Lexington Books.

Lee, Gyu Tag (2016). The K-Pop Age케이팝의 시대 (in Korean). Paju: Hanul M-Plus.

Expanded Publication List

Books

Lee, Gyu Tag (2020). K-Pop in Conflict: Between Local and Global Music갈등하는 케이, 팝: 한국적인 동시에 세계적인 음악 (in Korean). Seoul: Three Chairs

Lee, Gyu Tag (2016). Globalization and Digitalization of Popular Music대중음악의 세계화와 디지털화 (in Korean). Seoul: Communication Books.

Lee, Gyu Tag (2016). The K-Pop Age케이팝의 시대 (in Korean). Paju: Hanul M-Plus.

Journal Articles/Book Chapters

Lee, Gyu Tag (2021). New Generation Dance Music: The Beginning of K-Pop and J-Pop's Influence. In Seok-kyeong Hong and Dal Yong Jin (Eds.), Transnational Convergence of East Asian Pop Culture (pp. 75-95). New York: Routledge.

Lee, Gyu Tag (2020). Globalization of K-Pop and Personal Internet Media Platform (in Korean). In KSJCS (Ed.), The Empire of Media Platforms: Challenge and Future Prospects (pp. 142-176). Paju: Hanul Academy.

Lee, Gyu Tag (2019). Gen Z, Sincerity, and Nationalism: The Meaning of BTS's Global Success젠지, 진정성, ‘K’: BTS의 성공이 보여주는 것들 (in Korean). In/Outside: English Studies in Korea, 47, 208-234.

Lee, Gyu Tag (2020). BTS: Sincerity as a BrandBTS: 진정성이라는 브랜드 (in Korean). In Book Journalism (Eds.), Brand of Brand (pp. 35-63). Seoul: Three Chairs.

Lee, Gyu Tag (2020). K-Pop in Conflict: Between Local and Global Music갈등하는 케이, 팝: 한국적인 동시에 세계적인 음악 (in Korean). Seoul: Three Chairs.

Lee, Gyu Tag (2019). Faraway, So Close: Produce 48 and the Cultural-Industrial Collaboration between K-Pop and J-Pop. Korean Journal of Popular Music, 24, 251-288.

Lee, Gyu Tag (2019). Gen Z, Sincerity, and Nationalism: The Meaning of BTS's Global Success젠지, 진정성, ‘K’: BTS의 성공이 보여주는 것들 (in Korean)". In/Outside: English Studies in Korea, 47, pp. 208-234.

Lee, Gyu Tag (2019). BTS: New Directions for K-Pop’s Ongoing Global Success. East Asia Foundation Policy Debates, No. 116.

Lee, Gyu Tag (2018). BTS: New Generation and Emotional Labour방탄소년단: 새로운 세대의 새로운 소통 방식, 그리고 감정노동 (in Korean). Culture and Science, 93, pp. 278-291.

Lee, Gyu Tag, Jung, Young-ah and Kim Dae Young (2017). Cultural Transnational Activities: The Consumption of Transnational Media. In Dae Young Kim et al, Transnational Communities in the Smartphone Age: The Korean Community in the Nation’s Capital (pp. ). Lanham: Lexington Books.

Lee, Gyu Tag (2016). K-Pop and the Global Active Audience: The Transnatoinality of Naver Webcast Service ‘V-Live'실시간 인터넷 방송과 케이팝, 그리고 수용자: 네이버 ‘브이앱’을 중심으로 (in Korean). Journal of Arts Management, 39, 33-65.

Lee, Gyu Tag (2015). K-Pop Branding and Motown Soul케이팝 브랜딩과 모타운 소울 (in Korean). Korean Journal of Popular Music, 14, 8-39.

Lee, Gyu Tag (2011). Between Globality and Locality: Emerging Korean hip-hop한국 힙합 음악 장르의 형성을 통해 본 대중문화의 세계화와 토착화 (in Korean). Korean Studies, 36, 59-84.

Korean Translations

Lee, Gyu Tag et al. (Trans.) (2021). Entertainment Science엔터테인먼트 사이언스 (in Korean), originally written by Thorsten Hennig-Thurau and Mark B. Houston. Paju: Hanul M Plus.

Lee, Gyu Tag and Kim, D.W. (Trans.) (2017). Motown: The Sound of Young America모타운: 젊은 미국의 사운드 (in Korean), originally written by Adam White et al.. Seoul: Taerim Score.

Lee, Gyu Tag (Trans.) (2016). The Uses of Literacy교양의 효용 (in Korean), originally written by Richard Hoggart. Paju: Spring of May.

Courses Taught

ANTH 114 Introduction to Cultural Anthropology
ANTH 399 K-Pop, Hallyu, and Korean Society
CULT 320 Globalization and Culture
KORE 320 Korean Popular Culture in a Global World
MUSI 102 Popular Music in the US
PROV 105 American Culture

Education

BA. English Language and Literature영어영문학과, Seoul National University서울대학교, Seoul, South Korea
MA. Communication언론정보학과, Seoul National University서울대학교, Seoul, South Korea
PhD. Cultural Studies, George Mason University, Fairfax, VA

Recent Presentations

“K-Pop Without ‘K’”. Korean Wave In North America. George Mason University. January 15, 2021.

"Construction of Musical Taste by Internet Music Platforms: Chart, Curation, and Playlist”. Korean Association of Cultural Studies (KACS). Online Conference. August 29, 2020.

"K-Pop in Conflict". K-Pop Beyond BTS: Media Technology, Creative Industries and Fandom Culture (hosted by Korean Society for Journalism and Communication Studies [KSJCS]). Yonsei University, Korea. December 11, 2019.

"K-Pop 3.0: K-Pop in the New Era". 2019 K-Culture Forum. Busan, Korea. October 24, 2019.

“K-Pop Nationalism: In the Case of BTS”. Korean Society for Journalism and Communication Studies (KSJCS). Gwangju, Korea. May 18, 2019.

 

In the Media

Selected Media Interviews and Op-ed Pieces

EBS Lecture Series Class e (2021)
https://classe.ebs.co.kr/classe/detail/404154/40009039

Chosun Ilbo조선일보 "The 5 Most Underrated K-Pop Girl Band" (2021)
https://www.chosun.com/culture-life/culture_general/2021/03/30/YJV266SJM5CVXC5NUUVA47M7BA/

YTN News (2021)
https://youtu.be/9Ga0Kb6fXNY?t=102

Chosun Ilbo조선일보 "Melon for Gayo, Spotify for Pop, and Tidal for Classic" (2021)
https://www.chosun.com/culture-life/2021/03/24/TF7UVJGM5FDJHOIUKIJBVF4BH4/

Korea Times "Unstoppable Hallyu: Will It Last?" (2021)
https://www.koreatimes.co.kr/www/art/2021/01/398_301839.html?fbclid=IwAR0RS034zdHqBSU9ZP6c8DSNilFtPdyTCJ9vSXwWiJPUwsmPoOdALHFWizA

Chosun Ilbo조선일보 "BTS comforts the global Youth" (2020)
https://www.chosun.com/culture-life/music_concert/2020/11/26/OBWGUDDHQNDX3EAXKTFCOTZEUA/

Korea Times "Debates: Should K-Pop be apolitical vs. political?" (2020).
https://youtu.be/j98_aPora-U

Chosun Ilbo조선일보 "Blackpink as an essence of K-Pop" (2020)
https://www.chosun.com/culture-life/music_concert/2020/10/15/C76DND3XHRBOHGGXX4JFE2L25M/

Arirang TV News In-Depth (2020)
https://youtu.be/QaY2IPgeiPk

JoongAng Ilbo중앙일보 "Darkness" (2020)
https://news.joins.com/article/23709491

JoongAng Ilbo중앙일보 "Hyuk-Oh" (2020)
https://news.joins.com/article/23703760

SBS TV Unanswered Questions그것이 알고 싶다 (2020)
https://programs.sbs.co.kr/culture/unansweredquestions/vod/55075/22000368158

TBS eFM News Show Korea, Factual (2019)
http://tbs.seoul.kr/player/replay.do?playType=AOD&fileUrl=rtmp://58.234.158.60:1935/eFMAOD/mp4:efmaod/2019-10/1019KF003.mp4&channelCode=CH_E&programId=PG2061254E&boardCate=05&bseq=25006

Arirang TV News Show News In-Depth (2019)
https://www.youtube.com/watch?v=1W04ZqZVpk8&t=1s

tvN Talk Show Coolkkadang (2019)
http://program.tving.com/tvn/coolkkadang/4/Vod/View/VOD/EA_54867

Monthly JoongAng월간중앙 "10 Years After Michael Jackson's Death" (2019).
http://jmagazine.joins.com/monthly/view/325739

JoongAng Ilbo중앙일보 "3rd Generation Idol, 3rd Generation K-Pop, and 3rd Generation Hallyu" (2018)
https://news.joins.com/article/22922605

Netflix Documentary Explained (2018)
https://www.netflix.com/kr/title/80216752

MBC News Desk (2018)
http://imnews.imbc.com/replay/2018/nwdesk/article/4606652_22663.html

KBS Documentary K-Pop World Festival (2018)
http://vod.kbs.co.kr/index.html?source=episode&sname=vod&stype=vod&program_code=T2018-0588&program_id=PS-2018175876-01-000&section_code=04&broadcast_complete_yn=N&local_station_code=00

JoongAng Ilbo중앙일보 "Dark Side of K-Pop" (2017)
https://news.joins.com/article/22239964

JoongAng Ilbo중앙일보 "IU and YOON Jong-sin" (2017)
https://news.joins.com/article/21956436

Chosun Ilbo조선일보 "Origin of K-Pop: Book Review of The K-Pop Age" (2016) http://news.chosun.com/site/data/html_dir/2016/08/16/2016081600176.html