Rod D. Rothwell

Rod D. Rothwell

Rod D. Rothwell


Using narratives in business education. Facilitation as a teaching methodology. Storytelling in education. Student-derived curricula content. International education, colonialism in education, post colonialist international education. Critical Discourse Analysis of syllabi and curricula content.

Rod Rothwell is a long term resident of Korea. He first came to Korea in 1997, and since then he has worked in both business and academia. Prior to begining his work at Mason Korea he taught at Sungkyunkwang Graduate School of Business and KAIST College of Business. He has worked for Samsung, both at SDS in Strategic Marketing and at Samsung HRDC. 

In 2011 and 2012 he was Executive Director of the Australian Chamber of Commerce in Korea, during this period he led the Chamber in its role as peak connector between Korea and Australian businesses in the lead up to the Korea-Australia FTA. 

Rod has conducted more than 200 corporate workshops in Korea, covering areas such as corporate storytelling, personal & organizational transformation, picth deck construction and start up strategies. 

Current Research

I am undertaking a short research project in 2024 on curriculums in international educational and their colonial, post-colonial attributes and how stakeholders such as students and teachers negotiate their place and their agency with institutional priorities. 

Courses Taught

Bus 100: Business and Society.

Bus 100 is an introductory course looking at the role business plays in our modern society. Business is seen as one of the major forces in society, with a complex and evolving relationship with governments, families and other non-business organizations. 

The course main topics includes:

  1. What is a stakeholder, and why are they important?
  2. How do companies respond to stakeholder pressure?
  3. How can companies survive when they make mistakes?
  4. What is Corporate Social Responsibility? What is ESG?
  5. How do governments and businesses work together? How do they conflict?
  6. How do consumers find a voice against companies?
  7. Is there a balance between employee power and companies?
  8. What is the role of technology in deciding the future of a company?
  9. What role do companies play in the climate crisis?

Please check full description at 

Bus 200: Global Environment of Business

Bus 200 is a look at business from a global perspective. Using the PESTLE tool, students investigate how business are able to move from market to market. They discover the key factors which companies need to pay attention to in order to survive in an overseas market. 

Using both theory and case studies, students learn:

  • Why does Walmart thrive in the US, but fail in Korea?
  • Why does Starbucks dominate in Korea, but went bankrupt in Australia?
  • Should Kakao look to overseas markets, or stay in Korea?
  • How will Coupang survive in Japan? 
  • What role do politics, economics, society & culture, technology, legal systems and physical environments play in the success or failure of a business overseas?

Please check out a full description at


B.Ed University of Canberra

M.Ed University of New England

P.G.C.E.R Deakin University