Rod D. Rothwell

Rod D. Rothwell

Rod D. Rothwell

Instructor

Courses Taught

Bus 100: Business and Society.

Bus 100 is an introductory course looking at the role business plays in our modern society. Business is seen as one of the major forces in society, with a complex and evolving relationship with governments, families and other non-business organizations. 

The course main topics includes:

  1. What is a stakholder, and why are they important?
  2. How do companies respond to syakeholder pressure?
  3. How can companies survive when they make mistakes?
  4. What is Corporate Social Responsibility? What is ESG?
  5. How do governments and businesses work together? How do they conflict?
  6. How do consumers find a voice against companies?
  7. Is there a balance between employee power and companies?
  8. What is the role of technology in deciding the future of a company?
  9. What role do companies play in the climate crisis?

Please check full description at https://masonkorea.gmu.edu/courses/bus100/course_sections/42464 

Bus 200: Global Environment of Business

Bus 200 is a look at business from a global perspective. Using the PESTLE tool, students investigate how business are able to move from market to market. They discover the key factors which companies need to pay attention to in order to survive in an overseas market. 

Using both theory and case studies, students learn:

  • Why does Walmart thrive in the US, but fail in Korea?
  • Why does Starbucks dominate in Korea, but went bankrupt in Australia?
  • Should Kakao look to overseas markets, or stay in Korea?
  • How will Coupang survive in Japan? 
  • What role do politics, economics, society & culture, technology, legal systems and physical environments play in the success or failure of a business overseas?

Please check out a full description at https://masonkorea.gmu.edu/courses/3942/course_sections/50813