Yu Gyeom Oh

Adjunct Faculty

Yu Gyeom Oh is an Adjunct Professor at Costello College of Business and has been serving as an assistant professor at Konkuk University. He received his Ph.D. in Business Administration from Texas Tech University in the United States of America in 2012 and his Doctor of Economics from Jeonbuk National University in 2004. Prior to obtaining his current role at George Mason University Korea, he has taught various courses, such as Data Analytics for Business, Marketing Analytics, Database Marketing, Special Topics in Data Analytics, and Introduction to Machine Learning, Introduction to Marketing at several universities such as Jerry S. Rawls College of Business at Texas Tech University and SolBridge International School of Business at Woosong University. His primary research interests include a focus on strategic alliances, international marketing, and the roles of innovations and marketing during economic meltdown periods, and application of inferential statistical concepts to direct marketing and customer relationship management. His articles have been published in well-known academic journals, such as the Journal of Business Research, International Marketing Review, Applied Economics Letters, Journal of Korea Trade, Journal of Global Scholars of Marketing Science, and Journal of Global Business and Trade.