Business analytics encompasses a wide array of methodologies and techniques, from collection, organization, reporting and mining of data to extraction of useful and actionable information for the decision makers. As the ﬁeld matures, more organizations are turning to business analytics as part of their core function to assist decision making and strategy development. Business analytics is grounded in an understanding of business and uses knowledge and skills related to analytic tools to identify business questions that can be answered by data, identify appropriate data to answer the questions, evaluate the quality of the data, analyze the data, form conclusions, and meaningfully communicate those conclusions to relevant parties. Business analysts will work in practice with data scientists with backgrounds in engineering, math, or computer science whose expertise in data analytics is centered on data architecture or developing data analysis tools.
All students have opportunities to
- conduct independent research
- engage in globally-related activities through coursework and language study at Mason and abroad
- participate in many forms of public service
- prepare for their future careers through internships, career-focused minors and other college-to-career activities