MKTG 303: Principles of Marketing

MKTG 303-K02: Principles of Marketing
(Spring 2026)

10:30 AM to 11:45 AM MW

Mason Korea (119 Songdomunhwa-ro, Yeonsu-gu, Incheon, Korea) G302

View the schedule of classes

Section Information for Spring 2026

MKTG 303 - K02: Principles of Marketing

Course Description

MKTG 303 (Principles of Marketing) examines the core principles and practices of marketing, with a focus on analyzing, creating, delivering, capturing, and communicating value to customers. The course emphasizes managing customer relationships through market-driven strategies, particularly segmentation, targeting, and positioning. It also addresses global customer acquisition and ethical decision-making within a global economy. Issues related to diversity, equity, and inclusion (DEI) in marketing will also be explored throughout the course.

The course combines lectures with marketing case discussions. During case sessions, you will take on the role of instructors and lead discussions. The assigned term project, titled Your Marketing Plan, is designed to equip you with practical tools and insights used by marketing professionals.

Course Information from the University Catalog

Credits: 3

Examines marketing principles and practices for analyzing, creating, delivering, capturing, and communicating value to customers. Focuses on managing customer relationships using market-driven strategies, particularly segmentation, targeting, and positioning. The role of customer satisfaction in achieving organizational objectives and ethical decision making in a global economy are also emphasized. Notes: Students cannot receive credit for both MKTG 301 and MKTG 303. Costello College of Business students will not be permitted to make more than three attempts to achieve a C or higher in MKTG 303. The third attempt requires Costello College of Business academic advisor approval. Those who do not successfully complete this course within three attempts will be terminated from their concentration and will not be eligible to receive a degree from the Costello College of Business. For more information about this, see the "Termination from the Concentration" section under Academic Policies.Offered by Marketing. Limited to two attempts.
Registration Restrictions:

Students with a class of Freshman may not enroll.

Non-Degree level students may not enroll.

Students with the terminated from BC major attribute may not enroll.

Schedule Type: Lecture
Grading:
This course is graded on the Undergraduate Regular scale.

The University Catalog is the authoritative source for information on courses. The Schedule of Classes is the authoritative source for information on classes scheduled for this semester. See the Schedule for the most up-to-date information and see Patriot web to register for classes.