Marketing Concentration

The concentration in Marketing prepares students for a broad range of global and domestic career options in corporations, small businesses, government, and nonprofits. A marketing concentration provides students with a solid foundation in marketing management for understanding the needs of the customer, the value organizations create for their customers, and opportunities and threats in the global marketplace. Students learn marketing concepts and practices related to consumer behavior, marketing research and analytics, and marketing planning and strategy (product development, pricing, distribution, and advertising and promotions). Our graduates work in such diverse fields as advertising and marketing communications, product and brand management, customer relationship management, new product/service development, new market and business development, sales, retail management, marketing research and analytics, and digital and social media marketing. 

Opportunities

All students have opportunities to

• conduct independent research
• engage in globally-related activities through coursework and language study at Mason and abroad
• participate in many forms of public service
• prepare for their future careers through internships, career-focused minors and other college-to-career activities