University Logo and Seal

The Mason Korea Logo

All branded materials for the Mason Korea campus, including banners, flyers, brochures, and signage, must utilize the Mason Korea logo, not the George Mason University logo. Adherence to the logo usage guidelines provided by Mason's Office of University Branding is strictly required.

Download the Mason Korea Logo (Log-in required)

 

 

Logo Usage Guidelines

All George Mason logos are created centrally through the Office of University Branding or by George Mason Athletics. Contact mkpr@gmu.edu for logo support. 

 

Placing the Logos

All materials utilizing a George Mason trademark (i.e. "George Mason", "GMU", "Mason," etc.) must also include an approved George Mason logo.

  • Use the logo in a way that makes it clearly visible and stand out.
  • Maintain a clear space around the logo equal to the width of the line that forms the interlocking GM. Text and other logos must not encroach upon this minimum distance.
  • Do not rotate or crop the logo.
  • The GM monogram on its own is not a replacement for the George Mason primary logo and may not be used alone on materials.

 

 

 

 

Modifying the Logos

Use logo files as provided. Do not create your own logo using George Mason’s logo or elements from George Mason’s logo.

  • Do not reconfigure or recreate logos; do not resize any individual elements of the logo.
  • Do not add drop shadows, emboss, or otherwise visually alter the logo.
  • Do not stretch or distort the proportions of the logo when scaling the logo.
  • Do not use the logo in headlines or copy.
  • No other color, pattern, special effect, or graphic treatment of the logo is permitted.

 

Logo Colors

University logos may only appear in the colors provided; do not change the color of the logos. If the logo is placed over a photo or solid area of color, be sure to choose the logo color that provides the best contrast. Below are the allowed color combinations for George Mason logos. 

 

 

 

Full-Color Logo

The full color has George Mason Green (green) on the outer stripe, George Mason Gold (gold) in the inner stripe, and the wordmark set in logo black. Use this version of the logo on light or white backgrounds only.

 

 

 

 

Reversed Full Color Logo

This version of the logo is for use on dark backgrounds. The reversed logo has gold on the outside stripe and green on the inside of the monogram (the reverse of the full color logo) and the wordmark set in white.

Do not use this version of the logo on light color backgrounds or on white.

 

 

 

Logo Color Variations


Use these logo variation when restricted on number of colors available on a project, such as when printing on promotional items. For digital projects and when colors are not restricted, use the full color logo.

 

 

Two Color Logo Variations


In these variations of the logo, the monograms are the same as in the full color logo. However, in the two color variations, the wordmarks are set to green instead of logo black.

 

 

 

 

One color Logo Variations


Use the one-color gold logo on green backgrounds and the one-color green logo on gold backgrounds. Do not use the one color logos on any other image, background, or color.

 

 

 

 


George Mason Monogram

  • Units may use the monogram as their social media profile image only. There is no other approved use of the monogram by units or departments.
  • Use the monogram with green on the outside stripe and gold on the inside stripe on white or light backgrounds. Use the monogram with the gold on the outside stripe and green on the inside stripe on dark backgrounds.
  • Do not use the monogram as a replacement for the George Mason University logo.
  • Do not use the monogram as a graphic element or background image.
    Download George Mason monogram files (login required).

 

 

 

University Seal 

  • University seal use is restricted to high-level, university-wide activities and events such as our annual spring and winter Commencements.
  • The seal also serves as an endorsement or certification from the university on official documents such as diplomas and certificates of award, merit, or service. 
  • The seal may be used on materials for special occasions such as high-level donor events, alumni recognition events, or university-wide special events.

 

 

George Mason Patriot

  • Use the Patriot graphic as provided. Do not modify, add, or remove elements
  • Do not modify the Patriot graphic with filters or style elements such as outlines, drop shadows, shading, or embossing
  • Maintain a clear space around the Patriot mark and keep free of other logos, text, or graphics

Use of the mascot graphic is managed by George Mason Athletics. Please email mkpr@gmu.edu for permission to use this mark.

 

 

 

 

 

Retired Marks

These legacy marks are no longer in circulation. If you have questions about these marks, please contact at mkpr@gmu.edu.