Brand Graphics
Brand Graphics
Expanding Creativity in the Brand
Derived from the logo mark, these graphic elements are subtle nods to George Mason's mission.
Pathway Graphic Element
The clean lines of the pathway graphic elements represent our unpretentious approach and our radiating impact, while the open ends show the many access points that make us so inclusive.
Geometric Graphic Elements
The geometric shape graphic elements are inspired by the round features of the letter "G" and the sharp angles of the letter "M." Use these geometric shapes in your layouts as a background image, text box, or image mask.
Using Brand Graphics
These elements help expand the creative tools for design while staying within our visual identity. Brand graphic elements can be resized and rotated in any orientation. Brand graphics may only be used in green, gold, black, or white.
Use Graphics Provided
Only use the provided graphic elements. Do not create your own graphic elements or use the logo or monogram as a graphic element
Float Elements in the Background
Allow elements to float and bleed off the edge of the design, similar to a watermark
Mix and Match
Use pathway and geometric graphic elements in your designs. Rotate and resize to add interest and variety in designs
Keep It Freeform
Do not use graphic elements to create repeating patterns or as icons
Use Only as a Background Graphic
Do not use graphic elements to make logos, wordmarks, extension marks, or affiliate marks
For George Mason Materials Only
Do not use pathway graphic elements in non-George Mason branded designs