Typography

Primary Fonts

Web and Digital Fonts

• Figtree
• Open Sans
• Noto Serif

Fonts for Printing

• Acumin Pro
• Kandal

Alternative Fonts

If the fonts listed are not available in a program or application you are using, please reach out to the Office of University Branding at GMUBrand@gmu.edu for additional guidance.

Canva

Users with Pro and Education accounts can add custom brand fonts.
Otherwise, substitute with these fonts.

• Headlines, callouts, large text:
  Poppins
• Body copy, sans serif:
  Poppins
• Body copy, serif:
  Noto Serif
• Captions, small print, disclaimers:
  Poppins

Microsoft Office

• Headlines, callouts, large text
  Franklin Gothic 
• Body copy, sans serif
  Franklin Gothic 
• Body copy, serif
  Cambria 
• Captions, small print, disclaimers
  Franklin Gothic

Signage and Wayfinding

Frutiger is approved for use in signs, plaques, and other environmental uses.

Typography Guidance

Things to Prioritize

• Legibility for all is our priority. Use font sizes, weights, and colors to help a reader navigate the layout
• Follow the color guidelines for text to ensure accessibility 
• Adjust kerning and spacing in large copy to improve readability

Things to Avoid

• Don't set large passages of text in all capital letters.
• Don't use decorative effects on type (shadow, emboss, outline, etc.)
• Wherever possible on web, email, and other digital platforms, don't turn text into an image. Use live type instead, which allows greater accessibility.